Every measurement we could trace to a primary source lands between 4.4x and 23x. The spread is the sample, not the effect.
From the Seer case study. It is one site, under 11,000 AI sessions and 1,370 conversions against roughly 14 million organic sessions, so read it as a shape rather than a benchmark.
Most AI visibility audits check your robots.txt for AI crawler rules. If GPTBot is allowed, the audit records a pass and moves on.
That check is looking at a file that states an intention. It does not test whether the intention survives contact with your infrastructure.
G2 asked 1,100 B2B decision-makers what shapes their vendor shortlist, and one number in the results should change where B2B marketing budget goes.
Generative AI chatbots came first, at 17.1%. Software review sites came second at 15.1%. Vendor websites, the thing most marketing budgets are built around, came third at 12.8%. Peer recommendations, long treated as the most powerful force in B2B, came fifth at 8.9%, behind market research firms.
Swim in the spotlight.
Thysanos is the Generative Engine Optimization service of SyeniteLabs.
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