AI search traffic converts 4.4x to 23x better than organic. Here is every number we could source.

Every measurement we could trace to a primary source lands between 4.4x and 23x. The spread is the sample, not the effect. From the Seer case study. It is one site, under 11,000 AI sessions and 1,370 conversions against roughly 14 million organic sessions, so read it as a shape rather than a benchmark.